Why I stopped selling digital marketing and how you can fix your social media

“Everyone wants to go to heaven… but no one wants to die!”


And that, my friends, is why I stopped providing digital marketing/social media consulting. At Pulse, we only provide database consulting/development and high-value information technology consulting. It simply pays better.

Oh… you need me to unpack that a bit? I’m going to do that and then I’m going to explain how you can actually fix your digital marketing and social media. And it’s the truth… I’m not selling anything!

Effective Social Time, Talent, and/or Money

We had great success with a few clients. One, in particular, hired us to define strategy, create content, and implement some campaigns.

How much did they pay:

  • $3,000.00 retainer for consulting and a setup/launch plan.
  • $1,000.00 per week for 10 weeks
  • $500.00 per week for another 4 weeks
  • As needed billing after that

Continue reading

facebook messenger security

Facebook Messenger – Security, Privacy, and the Real Conversation

Should I Install Facebook Messenger?

ABSTRACT: This blog post covers security concerns over Facebook Messenger but also covers security, technology and philosophy/policy.

facebook messenger securityThis question – or something like it – has come up with clients and friends a LOT lately. Mostly due to Facebook separating functionality from their main app into two apps. The Facebook App (your timeline and stream of photos) and Messenger – an app focused on direct person(s) to person(s) chatting.

Articles have cropped out – most with an ominous tone of big brother watching you – due to “permissions” the application requests when it is installed.Continue reading

Los Angeles by day

Why you and I should be using YouTube more

Subtitled: What my daughter is teaching me about finding and winning fans.

Musicians, songwriters, performers… this is for you.

My daughter loves her music. So much so that she did the research, prompted and pushed, and had me sign her up to attend a performing arts high school in downtown Los Angeles.

We recently moved into the downtown area because she was commuting an hour and 45 minutes ONE WAY to her school. Here are a couple photos of the view from the hill behind out house. It is pretty epic. The dogs are cool too!

Dogs and Los AngelesLos Angeles by day

This works for me too as it brings me closer to both my consulting and opportunities for music.

A Tale of Two Artists

This is sort of an expose of my daughter finding two new artists, how she found them, and how she connects with them. I think it offers some insight into the mind and the method that some people, particularly youth, find and engage with new music.

Artist #1: Echosmith

Echosmith is an alt-rock/indie rock act out of Los Angeles. Young kids – very talented. A few months ago, my friend and music writer, Val King (Rock Revolt Magazine) asked if my daughter and I would like to interview this new act – Echosmith – for her magazine. She is in Georgia and seeks out writers and photographers in various cities.

It is sort of short-notice and we couldn’t make the show that day. But my daughter started listening to them and following them on Tumblr and YouTube. She kept telling me how much she liked them.

Platforms of choice

My daughter spends a LOT of time on Tumblr and YouTube. She’s 15 and I’ve found this to be pretty common. In fact, Facebook, as she describes it, is for 40 year olds. That’s sort of funny considering how it started. I don’t agree with the demographic but I do agree that 15 year olds aren’t connecting on Facebook… why? Their parents are there. We aren’t that cool – even though I know I’m cool.

Tumblr it touted as a blogging platform but it is graphically intensive and easy to post. It is more of a content network than a blog per se. And it’s phone integration works very well.


YouTubers are those people who are using YouTube as a primary mechanism for connecting with and engaging their fans. It is easy to post video, has great search tools, can be monetized to earn money, etc.

So, in addition to Tumblr, her primary content network of choice (the place she goes to listen/view content) is YouTube. And she religiously follows quite a few YouTubers. This is where artists and social networks collide.

Echosmith has a new CD. It’s good. Even I like it and I’m old!

We had the opportunity to go see Echosmith for the price of a CD. Good job by the way.. no tickets sold to the event. It was a “buy a CD and get into the show – and we’ll sign the CD as well,” show. That’s smart on Echosmith’s part. You want people to have your music!

But here is the interesting part. While at the show, in a small listening room of a venue called, Amplyfi, my daughter brought up a picture on her phone.

simplyspoons - Jon D

She said, “Dad, is that this guy?” – and she pointed me at a young man who was attending the Echosmith show, talking with his friends. It sure looked like the guy in the photo.

I said, “It could be, who is he?”

“He’s a YouTuber. Rachel’s favorite. I showed you some of his videos.”

So I took her phone, shows the young man the photo, and said, “Is this you?”

He laughed and said that it was. Then he came over and talked to Sara, took a picture with her, and then allowed me to shoot a little video hello to my daughter’s friend Rachel.
[youtube http://www.youtube.com/watch?v=sps3Tp7FRf4]

Jon D aka: Simply Spoons

Jon is a YouTuber. Well-known and obviously engaging enough to garner some notice. In fact, to my daughter and her friends, he is as much a celebrity as any other artist.

And here is the important lesson. Sara makes no distinction between an unsigned YouTuber or a newly signed major label act or a larger mainstream established act. If they are connecting on HER NETWORKS – they are celebrities to her.

This is an important lesson. I’ve always advocated that your content be strong and you make it the central element of your social media strategy.

However, I’ will also emphasize that you find where your demographic connects. A rough breakdown might look like this – though it really isn’t so clear:

  • YouTube: Everyone. All age groups are on there. Some don’t “subscribe” there but most younger people do. This is where I’m failing in my current social media/content strategy.
  • Tumblr: 14-20 year olds. Irreverent and graphically intensive with video.
  • Instagram: 20-40. Graphically mostly images
  • Pinterest: 20’s. Hipsters?
  • Facebook: 25-55
  • Email: Everyone. There is some confusion and mis-representation of this. But even Echosmith asked everyone to sign up on their email list. Why? Well.. lessons from Myspace. If your social network dies, you want a more direct means to re-engage your fans on the “next” social network.

I thought about this a LOT after that show. I spoke at the Independent Music Conference a few weeks after this. One of my topics was Online Presence and Social Media. I covered the basics but I also discussed this specific incident.

At a show for a more traditionally signed act, my daughter also met another celebrity.. one whose total fanbase was built organically on YouTube. I think this is an important lesson for artist and entrepreneurs alike.

What are your thoughts?

I Like Totally Like You and other Facebook Lies

Not all likes are likes on facebookKeep Your Tongue Out of My Mouth – revisited

first.. I apologize for the length of this post..but it is worth it.  second: This was originally posted on my KreativeKnowledge site. That site is coming down for the time-being and I’m focusing my content and efforts here and at ITCareerToolbox.com

It happened again.. out of the blue, someone came up and started smooching on me! Stuck their tongue right into my mouth! It wasn’t stimulating. It wasn’t romantic. It was disgusting and believe me, I’m trying to forget about it.

Oh.. sorry, no.. someone didn’t actually kiss me.. What they did was “friend” me on Facebook.. or as I put it, “general acquaintanced me” and then recommended about 15 different Facebook pages to me. Asked me to “Like” them.

The problem is, I didn’t like them (the pages I mean) and if they knew me, they’d know that most of them were grossly out of context. For almost every connection I get on Facebook, I send a personal note. I want to put the relationship in context – let them know more about me, let me know more about them… etc. What we do.. what we like (really like).. what our goals our, etc.

facebook likesWhen someone “Friends” me and then starts recommending I “Like” this, that, and the other thing, it is similar to someone saying hello on the street then suddenly grabbing you and laying a big sloppy kiss on you. If this is you.. stop it!!!

I “Like” totally, “Like” you

Remember the “Valley Girl”. Sherman Oaks Galleria. “Andrea” Some of you may not. I grew up in the “Valley” in the ‘80’s. I knew real life Valley Girls who were “Totally Like.. Awesome!”

They threw  the word “Like” into everything! Actually, you still hear it with some kids.. and it Like makes me Like totally Like question the intellect of the person speaking. I don’t LIKE it.

Used in this matter, it is a vacuous extraneous word.. meaningless through its overuse and lack of context.

But we see it here on Facebook and other Internet communities or media too. We can “Like” anything with a mouse-click.  We can even like a like. In fact, in the ultimate narcissistic coup, we can like OUR OWN LIKE.


Get it? Clever Matt.

We use and overuse the word, Engagement. The truth is, when I work with clients, there is an over-emphasis on “Likes” and an under-emphasis on true engagement. They want to build “Likes” on the Facebook page.  I get asked the question all the time, “How can I get more people to like me?”

It is sort of a funny question really. Outside of Facebook, how do you get more people to like you?

  • Be friendly
  • Listen
  • Help people
  • Be fun and encouraging
  • Be transparent but don’t be a bore
  • Don’t talk about yourself too much

Hey.. this sounds like a Social Media coaching session..

Show me yours and I’ll show you mine

I was on a community forum for musicians – Yes, I’m a rock star too! – and there was a discussion.. It started with this…


It’s the Internet equivalent of “Show me yours and I’ll show you mine.”

Similar to reciprocal links on web pages – which Google actually de-values unless they are determined to be “true” links – ie: not just a link on  page of links that links to a site with a page of links that links back to your site in some circular and incestuous web triangle.

A true link is when I or another blogger mentions and links to another site or story because we found it valuable or it was in context with what we were writing.

In the same way, liking someone’s page for the sake of having them like your page, gives you a warm fuzzy feeling but does very little to extend your brand or influence.

Musicians do this all the time. But so do businesses. If I “Like” your page but I don’t really like your music, your product, or your service, and vice-versa… you’ve now lied to yourself, lied to me, and have a mistaken notion about your popularity.

The unpopular rich kid in school didn’t really have all those “friends” at his birthday party.. they were there for the pool, blow up slide, and ice cream. Then they left and never talked to him again. And he didn’t need the cheap toys they left.. daddy already bought him better ones.. he needed friends.

FYI: I wasn’t the unpopular kid and certainly wasn’t rich – but I’ve discovered that I really only had 4 or 5 friends in high school.. and they are still my friends. There is a social marketing lesson there…

Can we add a “I REALLY LIKE YOU” option?

I used to believe that Facebook should include a new “I REALLLY LIKE YOU” option. It would involve something more than clicking a like link. Maybe when the person clicks “Like” a popup ask them to write 2 or 3 sentences to describe what they like about that person or page. And maybe in doing so, they would agree that posts from the pages or people that they “REALLY LIKE” would show up on their wall until they had clicked a button that indicated they had seen and read the post.

It would be true commitment.

We already have a “I REALLY LIKE YOU” option

Then I thought about it. We already have this option. It is called, a website and mailing list.

You see, when someone “Likes” your page and leaves, they don’t really like you. And if you aren’t doing something to engage them – truly engage them – then you are lying to yourself about your social media marketing.


The timeline and the glut of updates works against you. It does. The number of people “liking” your page has to be “extraordinary” to turn “likes” into true engagement and into business.

If you have 500 people on your page, and you post an update at 10:00AM.. how many people are truly seeing it. I don’t mean, they see it in their timeline as one of 10 other items – but they are busy commenting on the cute video of a kitten playing with a dolphin..

I mean seeing it as in, they look at it, absorb the content, think about it, and visit your page or get additional information.


True story, I posted an article about something. Someone left a comment and “Liked” what I posted… But their comment as sort of a non-sequitor.. it didn’t make sense to the article.

Then they posted again… “Oh.. I just read it after I commented…” and they made a more relevant comment. What does that tell me (and you).. they “liked” and commented first to have their voice heard – but later they truly engaged.


You MUST publish high-value content on your own website via your blog. That’s why you must be capturing more than a “Like” – you MUST have a mailing list and use it.. or some other way to get true engagement and find out who “REALLY LIKES YOU”.


Remember our list above – how can I get someone to like me?.. Let’s repeat it.

  • Be friendly
  • Listen
  • Help people
  • Be fun and encouraging
  • Be transparent but don’t be a bore
  • Don’t talk about yourself too much

And we think that is totally bitchin’!

Oh… if you do like this.. consider “Liking” my Facebook page. If you REALLY REALLY LIKE IT, sign up on the newsletter.

LinkedIn Endorsements are not very useful

Why LinkedIn Endorsements are like bad garage sales

LinkedIn Endorsements are not very usefulPeople clamor and rush to the next social network, while grasping, often weakly, to the older ones.

LinkedIn might be the best example of a largely disconnected social network. Very few people actually use it as a day to day connection.. with the exception of LinkedIn Groups – some of which are pretty effective. Of course, some are largely a jumble of “Look at me” parties.. Another topic for another day.

This past year, LinkedIn introduced “Endorsements.” That is where you recognize a connection for skills they have. Basically, you are offered a list of skills that you can click on as an endorsement.

FYI: In the above image, taken from my “endorsements” page, I know 2 of those connections personally and can whole-heartedly endorse them. But when I do, I write about them and link to their work.. That is how you know I’ve endorsed them..

This generates a message to the contact who can then, respond in kind, by endorsing you. It is all the rage it seems but, in the end, similar to Facebook likes, largely useless in advancing your business, career, or true social clout.

Why LinkedIn Created Endorsements

LinkedIn, like every brand (and this is a hint for you), wants eyes on its website/page. They are hoping/banking on the fact that while on their page, clicking on a word or two to “endorse” someone who has “endorsed” you, that you will help them monetize their efforts. Facebook has been the best at this, keeping people on their website – although their more recent “Suggested Page” ads are a bit confusing and too obtrusive in my opinion.

To date, LinkedIn has not be very effective at keeping people on their site. Most people go, connect, and then leave until the next connection. They’ve enabled a status feed and just today I got an email introducing new video and image galleries. We’ll see if this helps them.

The danger with endorsements is similar to the danger with Likes on Facebook. Individuals and brands are still focusing on the quantity of theoretic eyes on their page rather than the impact and value of the content they share.

Content is King… … still

I’m speaking with a new social media coaching client. They are being told many things.. Be on Pinterest. Be on Instagram. Be here, be there.

Here is the hard truth. You (they/any brand/individual) would be better served to have 20 connections who share your GREAT content on their networks/pages, then having 1,000 likes or endorsements, who are simply “drive-by clickers.” People clicking a skill or a like is nearly valueless.

In fact, it reminds me of visiting garage sales. There are garage sales where I look and do not even get out of the car.. I simply drive-by.. those are the useless “Likes” and “Endorsements.” Then, there are those garage sales that entice me to stop the car, get out, and walk around. MUCH GREATER CHANCE OF A PURCHASE… OBVIOUSLY.

People taking what you’ve posted, re-posting with some type of attribution, now that is powerful!

What is our take away?

Think about your content! Create something of value. I keep repeating, educate or entertain! Better yet, do both…. EDUTAIN or ENTERCATE. 😉

And I’ll repeat this as well. That does not mean educate them about why they should buy your product or service… Educate them more broadly and they will learn to trust you. They will look at what you are doing more earnestly. They will share, connect, engage, and ultimately buy.

Someone clicking a skill – ie: Matthew Moran knows “Blogging” is far less important than someone using one of the “Share” buttons below and posting a message like

“Hey everyone, you should be reading this article about how to truly engage readers.”

That was a not so subtle hint – do with it what you wish.

If you want people to truly endorse you, engage them with true value.

Look at me! Look at me!

Change “Look at Me” to “Learn From Me”

Look at me! Look at me!Everyone is trying to win in the social networking marketing space. But while they do so, I watch them use their social networks primarily to say…. No SHOUT, “LOOK AT ME! LOOK AT ME!”.

Unfortunately, in the crowded, and often loud world, of social media marketing, this amounts to annoying static. It rarely results helping the shouter grow their business in any significant way. In fact, it turns people off.

Become a teacher and say, “Learn from me.”

Instead of a social media marketing plan, you need an education plan. You need to change what you are saying from “Look at me” to “Learn from me.”

And I don’t mean, learn about my products or my services.. that’s just a disguised form of “Look at me.”

Often, when I try to direct some clients or peers on using a “Learn from me” model, what I find is they end up with something that looks like/sounds like:

  • Here is the best ways to use our product.
  • Here is how our services can best serve you.
  • Here are 10 unique ways that our customers use our products.
  • Let us educate you on how our services differ.

Again, another form of “Look at me!” It’s awful to watch – embarrassing really.

Give information away so that, if they are capable, they can do it without you! In fact, educate yourself out of a job! I promise it works.

A lesson from the consulting world

Several years ago, when I had my first consulting company, I used to give a lot of free workshops. I’d cover network scripting, office automation, web applications, group security concepts, and other technical know-how.

When I gave these presentations, I provided the real knowledge – behind the scenes / under the hood – what you should be doing. I gave my presentations away with samples. I didn’t hold information back for the “real workshop” – the $299 but get it today for $199 bait and switch. I hate those seminars! You do too.

The result is that I can track our 4 largest clients over 2.5 years as having come directly from one of these free workshops. Additionally, we won several smaller clients as well. These, in turn, became referrals to other clients.

Learn from me by the numbers

Let’s examine the numbers. Now, this is largely by memory, so it is not a scientific analysis of the effectiveness of this method of “marketing.” And make no mistake, it is marketing. I’ll explain the psychology of the effective workshop below.

I knew that if 20 people attended my workshop and I covered a specific technical discipline, that between 3-8 of them could run with my information and start using the technology immediately. They didn’t need me. In fact, some of those people became resources – stretching the technology more than I had in a short period of time. That’s great! I’m glad to have been of assistance and they were grateful I’d shared the knowledge.

Another few would never hire me either. They simply didn’t have the need or the money. Again, that’s okay. At a minimum, those people knew I had knowledge and that I shared that knowledge. That doesn’t suck for sure!

But, out of our theoretical 20 people, there were 8-14 that were very interested in having me speak to them. Between 2-5 of them were ready to do something right away. And even if they had the in-house talent, they didn’t have the available time to allocate to the project. These became clients.

They didn’t just become clients for that technology, however. Because, once we were in the door, we found other places we could help. We started with logon scripts using kixtart for one client and ended up doing more than $150,000 in additional projects in our first 6 months. That’s pretty good pay for a 1 hour free workshop.

The Podium Imparts Credibility/ The psychology of the educator

Let me explain why being a teacher/ workshop leader/ educator is a great marketing strategy.

People buy on trust and in knowing that you can make their problem go away.. or something like that. I’m talking services but there is a reasonable equivalent with products.

I work with a number of entrepreneurs and executives on their presentation skills. Some are nervous that they won’t share some dramatic new information with their audience. They are afraid that most of the audience will know a good deal about their topic – and there are times this is true.

However, I explain that the “podium imparts credibility.” If you give a decent, high-energy, presentation and you are telling the bulk of your audience things they already knew, you are considered pretty smart. Because, well, your attendee knows he is pretty smart and you reinforced what he knew… therefore, you are an expert.

And you are bound to share one small piece of information, either hard knowledge or a perspective that is new to many of those attending. The combination of this small bit of new knowledge and those ideas you reinforced that they already knew, establishes you as a bona fide expert.

You almost cannot lose!

Don’t be boring

Al Gore learned this – you can too. I won’t discuss in detail but whether a public presentation or content for your blog, website, or social network, boring is a kiss of death!

Go forth and educate

You want a powerful social media presence? You want people to return to you again and again?

Give them true knowledge. Enough knowledge that they won’t need you..

When you do that, they’ll need you!

My book gets some reviews.. both bad and good, plus other stuff

There is a danger in reading book reviews…. well.. specifically, my own book’s review.

In this video I talk about a bad review, a good review, my content schedule, and some t-shirts for my song, This Star-Spangled Life of Mine.

Per the video.. my content schedule is (for now):

  • Monday: Video update (what’s coming up this week plus anything else)
  • Tuesday: Tech Tip Tuesday or Tech & Tips Tuesday
    I might cover more than simply technology.. but something useful.
  • Wednesday: The I.T. Career Toolkit Podcast
  • Friday: Friday Recap
    Things I’ve seen, read, done, or thought about this week.

Live Streaming for Writing, Speakers, Musicians, and Other Creatives

I’ve used live streaming for a few years.. although, far less than I believe I should have. This is an short overview aimed at musicians but will have relevance to others interested in live streaming as a medium.

I’ve streamed some presentations, some gigs with my band, and a few solo performances. More recently, I several videocast called, “Concerts, Coaching, Coffee, & Conversation.” In these I might talk about a topic or technology, answer questions or allow the introduction of another topic, and play a few songs.

It’s been fun for sure, and I am getting some great feedback and had a few people join my mailing list.

I believe this is a great medium for performers, writers, speakers, and others whose professional direction includes a somewhat personality driven medium – ie: people follow you and your product.

Below are some general lessons and then some technical specifics.

Here are some lessons I am learning and some goals moving forward.

  • Energy is critical, especially when response is hard/impossible to guage.
    This is true for any performer and even a speaker in live situations. When you have a tough room, it can be daunting. And at those times, it is even more critical to increase your energy.With live streaming, the room is tough because you cannot see your audience at all. You don’t know if they are eating lunch and have you muted and are actually just chatting on Facebook. Sure, you get the occasional chat that says, “good tune” or “ha” or “interesting” – but typically, 2 or 3 out of 10 people might make a comment. Are the others sitting there, arms crossed, a dour expression on their face?
  • Don’t script it but some notes might be helpful
    Live streaming is like self-shot TV or radio. You don’t have the crew to play off of – or at least, I and others I know do not. You need to keep things moving. I usually write some notes on a piece of paper, just to look at once in awhile. The truth is, most of the time, I can mostly wing-it.. but the notes have proven helpful in reminding me of ideas I wanted to convey.I also try to jot down 2 or 3 songs that I can choose from.. I more or less decide on the fly which songs to perform unless there is a song with a specific message related to my primary topic.
  • Tell personal stories to provide context
    Live streaming is different than webinars. I provide webinars and there is a more or less linear discussion; a more strict outline. In those instances I am teaching.With live streaming, I am “riffing” – sort of ad-hoc with some general idea of where I’d like to go. But personal stories liven things up and give viewers some insight into who you are and what makes you tick. Be comfortable that you are the host of your own show.. step into the role.
  • Test the technology
    Because stuff happens. I was running sound through my mixer into my computer’s mic in. I wanted the better quality and control using my mixer and condenser microphone. It sounded awesome through the headphones but coming into a non-passive input (my powered laptop), there was an awful hum. I didn’t know until viewers told me.Get that stuff dialed in prior and do a few test runs. Get a couple friends on the other side of your stream to give you feedback.While I’ve used the external mics on my laptop, there are challenges with this. Placement is difficult and if someone is helping  you by typing responses to viewers, the mics pick up the keyboard sound. I use a Yeti USB Condenser Mic – and it sounds awesome! I also use an external camera on a tripod – rather than my built in web cam. Both for quality and, similar to the built-in mic, positioning. I can place both the mic and the camera away from my laptop.
    Nike got this right. No amount of preparation will truly prepare you or make you better at live streaming than live streaming. Schedule it like it is an appointment (the past two weeks for me not-withstanding) and keep the appointment. If it turns out that it is just you and a friend… do the show anyway.

Here are some services I use or have used and my quick assessment of them.

  • Spreecast.com: This is pretty cool. Well integrated social media tools and the ability to have a producer control some aspects of the stream and the ability to bring others on video with you.. sort of a group video conversation.
  • JustJamIt.com: Some guys out of the UK built this streaming site for musicians, by musicians. They’ve integrated a paypal tipping system.
  • uStream.com: I haven’t used them in awhile. They were one of the first truly effective streaming services. One drawback (and they may have changed this) is that unless you are paying their high fees, they have full-screen interruption ads – that stop your stream entirely – every 5 or so minutes. And you, as the streamer, have no idea when these are happening. That made it a no go for me.
  • LiveStream.com: They have a really nice “producer” app – you can show your computer screen while also showing your webcam. Their chat in their producer was so small and you could not modify the font, that I stopped using it.
  • Anymeeting.com:  Not truly a streaming service. This is a webinar service. But it is free and if you do NOT share your screen or show slides, your video takes the screen. The nice part, is you can require registration and even payment for your show.

Are you streaming? If not, why?

Modern Americana, intelligent lyrics, hook-laden melodies

Songwriter and Band Press Kit

Songwriter Matthew Moran and The Matt Moran Band Press Kit

Modern Americana, intelligent lyrics, hook-laden melodiesI’ve updated my songwriter’s press kit. My band’s configuration/membership changed almost a year ago and it was time to re-list members and get new information out there. Additionally, a friend has come on board to help with bookings this year.

Feel free to download the press-kit as a PDF or as a print-ready image. Thank you to Noel Ramos for cleaning up my transparent image/overlay. He isn’t just the founder of the IMC – but also coaches musicians and helps with graphics and design.

Also, a special thank you to Val King, Editor at Rock Revolt Magazine – for wonderful feedback, a great review (who doesn’t love being a “yummy concoction”), and also helped write my press kit.

Presentations and Music

Last year, I began incorporating music into some of my business and academic presentations. This has been very well-received – fun, motivational, and creative. If you are interested in some type of combination keynote or workshop plus music for your college or professional organization, I would love to speak with you.

It started with me visiting Sullivan College to discuss social media, a no-nonsense approach with a focus on content creation and sharing across social platforms, and then I provided a 45 minute concert. Fun for me and based on feedback, fun for them too.

Since then, I’ve spoken and performed for a number of professional organizations. Is yours next?