Behind the Scenes at a LinkedIn Design Team Meeting

This is obviously written tongue-in-cheek. I provide some context at the end. Sometime in 2012. Product Development Manager (PDM): “It’s come to our attention that no one really uses our platform. They visit us hoping to have a more organized professional experience than Facebook and stronger communication than 140 characters allows. What they discover is […]

Recap: A Roadmap for Online Presence and Digital Promotion for Songwriters

On Sunday, I presented to Songsalive!’s LA chapter. The topic title: Online Presence & Promotion for Songwriters & Other Creatives covered a broad strategy for taking your songwriting/music seriously and for creating a more business-like approach to what you do.   And the truth is, most of the advice applies broadly to any business or […]

Workshop: The Digital Songwriter – Tools & Techniques to Boost Your Online Presence

Social Media & Content Marketing for Songwriters I’m providing two workshops for Songsalive! This Saturday – May 27th – I’ll be presenting for Songsalive!’s Orange County group. On June 11th I’m presenting for Songsalive!’s Los Angeles chapter. About the workshops Here’s the secret… both workshops cover the same information. Some of this will be a […]

Why I stopped selling digital marketing and how you can fix your social media

“Everyone wants to go to heaven… but no one wants to die!”   And that, my friends, is why I stopped providing digital marketing/social media consulting. At Pulse, we only provide database consulting/development and high-value information technology consulting. It simply pays better. Oh… you need me to unpack that a bit? I’m going to do […]

facebook messenger security

Facebook Messenger – Security, Privacy, and the Real Conversation

Should I Install Facebook Messenger? ABSTRACT: This blog post covers security concerns over Facebook Messenger but also covers security, technology and philosophy/policy. This question – or something like it – has come up with clients and friends a LOT lately. Mostly due to Facebook separating functionality from their main app into two apps. The Facebook App (your […]

Los Angeles by day

Why you and I should be using YouTube more

Subtitled: What my daughter is teaching me about finding and winning fans. Musicians, songwriters, performers… this is for you. My daughter loves her music. So much so that she did the research, prompted and pushed, and had me sign her up to attend a performing arts high school in downtown Los Angeles. We recently moved […]

I Like Totally Like You and other Facebook Lies

Keep Your Tongue Out of My Mouth – revisited first.. I apologize for the length of this post..but it is worth it.  second: This was originally posted on my KreativeKnowledge site. That site is coming down for the time-being and I’m focusing my content and efforts here and at ITCareerToolbox.com It happened again.. out of […]

Look at me! Look at me!

Change “Look at Me” to “Learn From Me”

Everyone is trying to win in the social networking marketing space. But while they do so, I watch them use their social networks primarily to say…. No SHOUT, “LOOK AT ME! LOOK AT ME!”. Unfortunately, in the crowded, and often loud world, of social media marketing, this amounts to annoying static. It rarely results helping […]