Adding Rollover Buttons to your WordPress Website

ABSTRACT: A tutorial to teach you how to create image rollover buttons using CSS.

rollover buttons using cssI’m not going to teach you all about CSS and HTML elements here. I’m going to assume some knowledge; that you know what CSS is and that you know what a <div> tag is.

If not, go here.

A Summary of the Steps Needed to Create Rollover Buttons using CSS. More explanation below. Continue Reading →

Creating website buttons quickly using Microsoft Publisher VBA

File under: Automate Everything.

ABSTRACT: This is a simple explanation of how I use Microsoft Publisher to create web images – in this case buttons with a rollover effect. I’ve provided a downloadable publisher file with the necessary VBA code.

I’ll explain the CSS and HTML to make the rollovers happen at a later date.

The Cobbler and His Children’s Shoes

First, I should be automating a LOT more. My consulting company, Pulse Infomatics, automates documents, reports, and other stuff. I’ve been an automation fanatic for 25+ years (yeah, I’m that old). In fact, read my book, Building Your I.T. Career, and you’ll find that I suggest (strongly) that information technology has only two roles: Information & Automation. Automation is the one most often neglected in organizations and is easily the most valuable! Continue Reading →

Facebook Messenger – Security, Privacy, and the Real Conversation

Should I Install Facebook Messenger?

ABSTRACT: This blog post covers security concerns over Facebook Messenger but also covers security, technology and philosophy/policy.


facebook messenger securityThis question – or something like it – has come up with clients and friends a LOT lately. Mostly due to Facebook separating functionality from their main app into two apps. The Facebook App (your timeline and stream of photos) and Messenger – an app focused on direct person(s) to person(s) chatting.

Articles have cropped out – most with an ominous tone of big brother watching you – due to “permissions” the application requests when it is installed. Continue Reading →

How to Use Google Drive to Record With Musicians Across The Internet

SUMMARY/ABSTRACT:
This article explains how to use Google Drive (cloud computing baby) to coordinate and organize recordings (musical collaboration) with other musician across the Internet.

Remote Collaboration For Musicians

Do you have an interest in collaborating with other musicians? I talk to a lot of artist who want to do just that. This tutorial explains the collaboration process and provides instructions on how to effectively accomplish this with Google Drive. Continue Reading →

Why LinkedIn Endorsements are like bad garage sales

LinkedIn Endorsements are not very usefulPeople clamor and rush to the next social network, while grasping, often weakly, to the older ones.

LinkedIn might be the best example of a largely disconnected social network. Very few people actually use it as a day to day connection.. with the exception of LinkedIn Groups – some of which are pretty effective. Of course, some are largely a jumble of “Look at me” parties.. Another topic for another day.

This past year, LinkedIn introduced “Endorsements.” That is where you recognize a connection for skills they have. Basically, you are offered a list of skills that you can click on as an endorsement.

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FYI: In the above image, taken from my “endorsements” page, I know 2 of those connections personally and can whole-heartedly endorse them. But when I do, I write about them and link to their work.. That is how you know I’ve endorsed them..
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This generates a message to the contact who can then, respond in kind, by endorsing you. It is all the rage it seems but, in the end, similar to Facebook likes, largely useless in advancing your business, career, or true social clout.

Why LinkedIn Created Endorsements

LinkedIn, like every brand (and this is a hint for you), wants eyes on its website/page. They are hoping/banking on the fact that while on their page, clicking on a word or two to “endorse” someone who has “endorsed” you, that you will help them monetize their efforts. Facebook has been the best at this, keeping people on their website – although their more recent “Suggested Page” ads are a bit confusing and too obtrusive in my opinion.

To date, LinkedIn has not be very effective at keeping people on their site. Most people go, connect, and then leave until the next connection. They’ve enabled a status feed and just today I got an email introducing new video and image galleries. We’ll see if this helps them.

The danger with endorsements is similar to the danger with Likes on Facebook. Individuals and brands are still focusing on the quantity of theoretic eyes on their page rather than the impact and value of the content they share.

Content is King… … still

I’m speaking with a new social media coaching client. They are being told many things.. Be on Pinterest. Be on Instagram. Be here, be there.

Here is the hard truth. You (they/any brand/individual) would be better served to have 20 connections who share your GREAT content on their networks/pages, then having 1,000 likes or endorsements, who are simply “drive-by clickers.” People clicking a skill or a like is nearly valueless.

In fact, it reminds me of visiting garage sales. There are garage sales where I look and do not even get out of the car.. I simply drive-by.. those are the useless “Likes” and “Endorsements.” Then, there are those garage sales that entice me to stop the car, get out, and walk around. MUCH GREATER CHANCE OF A PURCHASE… OBVIOUSLY.

People taking what you’ve posted, re-posting with some type of attribution, now that is powerful!

What is our take away?

Think about your content! Create something of value. I keep repeating, educate or entertain! Better yet, do both…. EDUTAIN or ENTERCATE. ;-)

And I’ll repeat this as well. That does not mean educate them about why they should buy your product or service… Educate them more broadly and they will learn to trust you. They will look at what you are doing more earnestly. They will share, connect, engage, and ultimately buy.

Someone clicking a skill – ie: Matthew Moran knows “Blogging” is far less important than someone using one of the “Share” buttons below and posting a message like

“Hey everyone, you should be reading this article about how to truly engage readers.”

That was a not so subtle hint – do with it what you wish.

If you want people to truly endorse you, engage them with true value.